Reporter, News Anchor, Business Editor, WDIV
Jennifer Moore’s journalism career, which spanned 25 years (1973-2002) during a time of strong journalistic standards and sweeping cultural influence of radio and television news. She set a high bar for herself and every business reporter competing against her on deadline.
Recruited by WJR Radio from a radio news reporting/anchoring job in Ohio, Moore cut her teeth on general assignment street reporting in Detroit, covering breaking news, then upgraded to federal courts and company/union leaders on the labor beat.
Moore left a legacy of expanding the audience for business news by changing the game—As the first television business reporter hired by a major Detroit TV station—WDIV, Moore helped evolve coverage of business issues from a specialized audience to one that gave context and meaning and relevance to the average citizen. She was also one of the first women to cover the auto industry and labor in Detroit. In addition, she has been an investigative reporter, political reporter, writer and television news anchor.
Already in the mid-1970s her awards started rolling in: Three EMMYs, two Michigan Associated Press Broadcaster’s Association General Excellence in Reporting, two Women in Communication awards, Outstanding Woman of the Year in Broadcast News (and ten years later) Outstanding Woman on Television on Air. Her business reporting for “Made in Japan,” earned her accolades from United Press International, the Economic News Broadcasters Association, and the Janus National Business Reporting Award. The list continues.